My name is Kim Smart. I’ve spent the past thirty-plus years as a copywriter and creative director for agencies in Salt Lake City and Minneapolis. In 2000, I ventured out on my own and started Smart Copy, Inc.
I graduated from Utah State University with a degree in Advertising Design. After shopping my art direction portfolio to agencies that year, I was offered a job as a copywriter. Desperately in need of work, I accepted, and have never looked back. I love the writing side of the business and have found that my background in design makes me a stronger concepter. I'll even admit some concepts work better without copy.
Kolesar and Hartwell (Minneapolis)
Dahlin Smith White (SLC)
Martha Felt Group (SLC)
Too many to name. Over the years, my client list has been wonderfully diverse. But to do a little name dropping, some of the brands I've worked on include Northwest Airlines, 3M, Toro, Intel, Dreamworks Studios, Microsoft, American Express, LoveSac, Monster Garage and more. I can talk tech, construction, travel, scrapbooking, skiing, nonprofits, finance...you name it. And if I don't know it, I learn it.