Advertising Copy

Park City Education Foundation.  A lot of people think our tax dollars fund the schools right in our own back yards. Here in Park City, nothing could be further from the truth. The Foundation came to us for a campaign that would help the community understand the need for additional funding. The resulting ads laid the foundation for some of their best fundraising ever.


Weyerhaeuser.  Let's talk engineered wood products. Deflection criteria. Or lateral wind pressure. Needless to say, my knowledge of the building industry has definitely increased since working with Weyerhaeuser.  We developed a brand campaign,  product campaign, banner ads and a landing page for the Trus Joist product line.


The Salt Lake Tribune. In today’s environment of extreme partisan politics and anti-media rhetoric, independent local journalism is more essential than ever to the health of our communities, our economy and our democracy. As an avid news junkie, I jumped at the chance to partner with Write On Network to help the Tribune raise funds and increase subscriptions.


Snowbird Ski and Summer Resort. All the writing experts say “Write what you know.” It’s even better if it’s something you love. The opportunity to work on Snowbird’s national ad campaigns fulfilled both. Here are a few explorations.


Durham Jones Pinegar.  These four ads were part of their Expertise / Vision/ Integrity campaign.


Stampin' Up!  The world of paper crafting was exploding when we created this campaign for Stampin' Up! Pinterest was the new thing, and quotes, crafts and creativity had a brand new home.


Natural History Museum of Utah.  It's a museum as dramatic as the wonders it holds. These ads were part of the launch campaign for the incredible new building.